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Saturday 22 November, 2008
 10:08 | 13/Mar/2008 |  0 Comment(s)
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Why IPL is not an aberration in India

People   have  gone  into overdrive  when it comes to predicting the after effects of the IPL , the yet unborn baby conceived by BCCI. The reactions  have  been varied based on the loyalty  of the  person involved. While the Indian fellows are busy waxing eloquent about how this is going to revolutionize the lives of thousands of young aspiring cricketers in India , the foreign writers are busy trying to bring the house down even before a ball has been bowled. Some people have gone to the extent of saying that splurging such obscene amounts of money for THE ENTERTAINMENT in a country riddled with poverty and backwardness is blasphemous and sheer buffoonery .  But they are conveniently evading the fact that stares everyone in the face .The franchisees are not spluterring such exorbitant funds on the foreign stars just to make a spectacle or set an example . It is actually based on very sound economic principles. The star value that is brought to the table by stars like Andrew Symonds is just the kind of brand power that will rake in the moolah for franchise owners and the employees associated with them.The money is going to pour in from the advertisers and the sponsors and I can't help but feel that some portion of it will be ploughed back into the sytem to keep it going.

  The Indian economy is undergoing an unprecedented transformation where natural market forces are dictating terms to policy makers and authorities.The market forces are determined to create the best possible opportunities for people who are willing to take the bait and put their lives on the line to come up the ranks.It assures me no end that the sytem will explore ways to make the best possible use of the funds  poured through the IPL because with so many  different stratas of society  viz. business , cricket authority , state associations, former cricketers , marketing agencies, advertisers, media moguls etc.  involved, the hegemony of few people stands seriously threatened. I would   go  to  the  extent of saying that the advent of leagues like IPL is best  suited to  the boisterous and rippling environs of a developing economy in the sense that it will invariably and astonishingly give birth to employment options like never seen before.

   The opening up of so many revenue streams , so many business houses putting their hands up, media moguls bringing their trrops in , it all augurs well for the Indian economy and whats more, makes up for a delectable mix of marketing extravaganza  and entertainment miracle.

   The  Australian  commentators  and  ex players apparently have been coming up  with  harsh comments with regards to  the  actual    benefits  to  the  world  cricket form  the   riches  of IPL and  they want the pie  to be shared among all members equally. But  this  smacks of  parochialism and condescending behaviour of Australia and "White" countries at  large. So, as long  as England, Australia, West Indies ( which mind  you  is a sycophant of   "Whites ") were at the  helm of affairs , dictating  terms to  the Asian countries and  making them commit to all sorts  of unfair play and inconsiderate terms and conditions, it was O.K for them to  make profit....to hell  with the  "poor" countries like India  & Sri Lanka. But , as  soon  as  the Indian board, replete  with all the resources  and free of  the imperial control of so called cricket experts from the " White " & "Fair " world  comes up with such a fantastic idea to  create  platfom  for  budding youngsters ,  and  even goes to the extent of serving an ultimatum to  " White" cricketers ,  they  alll gang up in arms  and ready to tear apart the very intention behind the concept. Similar kind of things  happened in 1996  world  cup which was organized in Sub continent .

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